Commitment to Mission, Vision, & Values: The Third Attribute of Positive Leaders

There is a direct relationship between the efficacy of leadership and the level of passion positive leaders exhibit for the mission, vision, and values of their organization. This passionate commitment is the third attribute of positive leaders.

Whatever products and services an organization produces and whoever its customers may be, powerful positive leaders have a clear vision for the future of their organizations and an articulate and well-defined purpose or mission. Positive leaders convey that mission to the people of their organizations, relentlessly. There is a simple adage. If the people of an organization, irrespective of the position they occupy, do not know what their leaders are going to say before they say it, then the leaders are not communicating their message with sufficient frequency and effectiveness. Relentless is just another word for commitment.

Positive leaders never squander an opportunity to tell their organization’s story or share its mission, vision, and values. One of the distinguishing characteristics of winning organizations is that everyone in the organization, or at any link in the supply chain, can articulate its mission, vision, and values.

A mission statement is a concise representation of purpose: whom does the organization exist to serve and what needs of its customers does the entity exist to satisfy? The best mission statements also address the level of excellence to which the organization aspires, which is a measure of customer satisfaction.

At no time can anyone in the organization be permitted to lose sight of its mission or purpose. History teaches us that human beings are prone to diversions from their purpose in the midst of the natural and seemingly infinite distractions to which they are inevitably subjected. It is the commitment of positive leaders that keeps mission and purpose at the forefront of the organization’s consciousness.

The leader’s vision transcends mission and purpose, recognizing that these are fluid concepts in a dynamic universe. Vision addresses the organization’s standing in its marketplace and its future direction. Among other things, vision assures that the entity’s strategic plan is sufficiently future-oriented. What does the future hold? How will customer needs and requirements evolve? What innovations in product or service will be needed to assure the entity’s competitive advantage?

The values of the organization are the things its leaders consider most important and almost always include commitment to customer satisfaction and exemplary quality. Values must also include information that conveys esteem with which the people of the organization are held. An entity’s values are the moral benchmarks against which each and every action of the organization is gauged.

This focus on values is critical because one of the most common problems that keep organizations from optimal performance is that its actions are not in sync with the things its leaders say. A clear focus on and an unrelenting commitment to the values of the organization on the part of its leaders serves as preventative maintenance that retards the emergence of secondary agendas and counter cultures. Such commitments are nothing more than a demonstration of a positive leader’s integrity.

A member of a client organization once commented, after a discussion of values, that these sound like nothing more than time-worn platitudes. I prefer to think of them as the underlying principles that guide the leaders of winning organizations.

Understanding Organizations: The Second Attribute of Positive Leaders

Mastery of applied organizational theory is as vital to the success of leadership as knowledge of the piano is to the accomplished pianist. Organizations are the medium in which men and women function in society – they are the playing fields of life and business.

Positive leaders understand organizations in all of their complexity and are accomplished artists in both macro- and micro-organizational theory. Most managers possess, or at least utilize, only a rudimentary understanding of organizations. They are like novice personal computer users. They can stumble their way through a few application programs but their lack of in-depth understanding of the computer and its software keeps them from using more than a fraction of the machine’s capability. Occasionally they actually threaten or damage the system by utilizing it improperly or counter-productively.

At the macro level the positive leader is a student of organizational theory and devotes a significant amount of time keeping up with the literature of the field. At the micro level he or she is intimately in tune with his or her own organization, with its mission and vision; its products and/or services and the specific customer needs that these products and services fulfill; with its people, its personality and subcultures; with its supply chain; its metrics; and, with its informal power structures. The leader spends a significant amount of time out in the organization, and with its supply chain partners, listening, talking, and getting involved with people.

When confronted with the decision of choosing future leaders, from among its talented individuals, organizations must often choose between men and women with demonstrated leadership skills versus those with great technical knowledge and with familiarity with the local organization. Many people have technical expertise and local experience while only select few possess demonstrated leadership ability. Further, although leadership skills can be taught, it’s much easier to teach the technical and local aspects of an organization.

Organizations would do well to choose managers and supervisors on the basis of their demonstrated leadership ability. Organizations are also well-advised to make significant investments in the leadership development of its talented men and women, early in their careers. That being said, the most talented leaders will not achieve their optimal potential unless they make a relentless commitment to become masters of organizational theory and application at both the macro and micro levels.

Organizations typically promote their best workers to leadership positions. Just because an employee is at the top of the list of technical performers does not mean that they would make good managers and supervisors unless the organization has made an effort to prepare them for not only the role of leader but also for the transition from technical expert to formal leader. Often, people appointed to leadership positions on the basis of their technical excellence become unhappy and disillusioned with their new role. They were happier in a role in which they were valued for their technical expertise but rarely are they able to walk away. Often such promotions are the only way to move up the compensation ladder in an organization. Walking away from the disappointing leadership role may mean relinquishing the raise as well as losing face because they were unsuccessful.

If the organization has made an investment in leadership development of their best people prior to promoting them they will have identified those who will and will not be both happy and successful in a leadership role. For that reason, in addition to a focus on leadership development, the most successful organizations find a way to elevate the compensation of their technical stars to levels comparable to what they might have earned had they been given leadership responsibility. There is no rule that says that technical stars must not earn as much or more than their supervisors and managers.

One the other side of the equation, it is imperative that people who are appointed to leadership positions because of their demonstrated leadership ability rather than technical expertise make a commitment to ongoing development of their technical knowledge. They may not have to perform technical tasks as well as their technically-accomplished employees but the need to understand the technical aspects of the work every bit as much. They must also be able to teach new employees how to become technically competent.

A Healthy Self-Esteem, the 1st Attribute of Positive Leaders

The first distinguishing characteristic of positive leaders – the first attribute – is a strong and positive self-concept. Positive leaders have a clear sense of who they are and where they are going. They have confidence in themselves and in their talents and abilities. They believe in themselves; they believe themselves to be somehow special. It is this core belief – this strong sense of self – from which the power of positive leadership emanates.
Leadership, as we have already discovered, implies taking risks, forging new concepts, charting new courses, breaking new trails. Leadership means going first – often where no man or woman has gone before. This takes great courage, confidence, and character and these traits, so common to the great leaders of history, are nothing more than manifestations of a strong self-esteem.

Leaders must be outwardly directed. They are concerned about the world and about other people. It is not that their own needs are left unattended – quite the contrary, positive leaders are secure in themselves. They know in the deepest part of their souls that they are okay – that nothing that can happen in the external world can diminish their worth as a living, breathing human being; as a child of Creation. From this foundation of a secure ego they are able to give freely of themselves. They have, in fact, discovered one of the greatest secrets of life: that the best way to serve one’s self, to feed a healthy ego, is to serve others. The more we give the greater the gifts we receive.

For men and women with an underdeveloped ego who find themselves in a leadership role, this is an alien concept. They have not reached the crest of the mountain from which they can see the panorama. They spend the greater part of their time and energy advancing their individual interests rather than attending to the needs of their organization and its people. As a result, as leaders they are ineffectual. Just as importantly, this self-serving behavior is apparent to the people with whom these individuals work and interact.

There are very few individuals for whom a healthy self-concept comes easily and most of us must work relentlessly at maintaining our self-esteem. Much like we must do with purpose, we must periodically step back and assess the health of our self-esteem. Unless we have perfected the process of retaining a healthy ego, the natural ebbs and flows of life can lead to disequilibrium. We are often unaware that our focus has shifted from the external world to the internal.

Effective positive leaders work relentlessly to maintain a healthy self-esteem much in the way individuals exercise their bodies to maintain physical health and well-being. Exposing ourselves to positive and inspirational thoughts and ideas is an important component of this ego-development process. It is also important to take time for introspection. Examine your strengths and weakness as objectively as you are able and then develop action plans to work on your imperfections. It is also suggested that you ask your closest friends or significant others to help you with this process as we are not always able to view ourselves the way others perceive us.

Remember always that we will never be perfect. Humans are, by definition, imperfect beings and there are no exceptions. It is not necessary that we are always right, what is important is that we strive to do what is right. Look around you at positive leaders. Often they are the strong, silent types who are so confident in themselves that it becomes unnecessary to boast of their prowess or accomplishments. The deeds of these men and women speak far more eloquently than anything they might say. You can possess this same confidence, this same sense of self if only you will reach out for it.

Customer Satisfaction: the Fourth Cornerstone of the Theory of Positive Leadership

Business organizations exist to satisfy customers and embracing this credo serves as the fourth and final cornerstone of the philosophical foundation or our Theory of Positive Leadership.

If you are thinking:

“Duh! Aren’t we stating the obvious?”

you would be correct. Sometimes, however, it is critical that we state the obvious. Very often, things go wrong in organizations because we take our assumptions for granted. Over time, our assumptions tend to become blurred. One of our most fundamental assumptions is the order in which our customers can be found on our list of priorities.

Try this experiment. The next time you are in a room full of business men and women, ask them this simple question:

Do businesses exist to make money or do they exist to satisfy customers?

I have yet to ask this question without it sparking a very interesting and sometimes heated debate.

Many will insist that business organizations exist to make money. While there is no doubt that all business investments are made for the purpose of earning a return on one’s investment, once we choose our marketplace, everything changes. Once we have chosen a customer base (identified a population of customers with unmet needs or wants) and have identified the products and/or services we intend to produce (in order to satisfy those wants and needs) our ongoing purpose has irrevocably changed.

We now exist to satisfy our customers thus insuring their willingness to pay a fair price for that which we offer to sell. How much we make is nothing more than the way we keep score; the way we measure our success in satisfying our customers. Let’s restate this: the money our customer pays us is, now, nothing more than a function of the level of satisfaction they have with, first, our products and services and, secondly, with our performance as a valued and reliable supplier.

The day our customers begin to suspect that their satisfaction is secondary to our desire to make money, is the day we are at risk of losing that customer. Don’t misunderstand. Our customers understand that we have to make a profit just like we understand that our suppliers must make a profit. Neither we nor they want to think, however, that our suppliers would be willing to sacrifice the quality for which we have agreed to pay for a higher profit margin.

When a business leader chooses to sacrifice quality in order to make an extra buck, he or she has taken the first step down the precipitous path of inevitable failure. Think about your favorite restaurant, for example. You’ve become a regular customer because you have enjoyed the high quality of their menu, ambiance, and service over a period of many years. No doubt, you recommend the restaurant to your friends, family, and business associates, and also to people who might be new residents of your community or maybe are just visiting. You do not make such recommendations lightly; you do so only because you have a high level of confidence in the quality of experience your friends and colleagues can expect to enjoy.

Imagine a scenario when, on your next visit, you walk away disappointed in your dining experience. You certainly will not give up on your favorite place on the basis of one bad experience but it will start you thinking. How many bad experiences will you be willing to tolerate before you begin to downgrade that restaurant on your list of favorites. How many bad experiences before you stop recommending the establishment to other people? How many bad experiences before you stop eating at a place of which you have such fond memories? Very often when such a stream of events occur, it is because the ownership opted to cut back on the cost of producing your favorite selections from their menu; or when they lower their expectations of the staff who service their patrons and it does not just happen to restaurants. It can happen to manufacturers, healthcare providers, providers of any professional service, or retailers of any product or services. This is what happens when a business in any venue switches its focus to profits in lieu of customer satisfaction.

Successful businesses, on the other hand, as evidenced by the powerful positive leaders who guide them, possess a relentlessly passionate commitment to the satisfaction of their customers and this commitment drives every single thing they do and say. This commitment is a major component of the values of the organization and serves as the focal point for both vision and mission.

Plain and simple, businesses exist to satisfy customers. It is also a lesson that government and not-for-profit agencies would do well to remember. If you have any doubts, just think about what is happening with United States Postal Service.

People Are Our Most Important Resource, The Third Cornerstone of Positive Leadership

The third philosophical cornerstone of our Theory of Positive Leadership is a commitment to the belief that people are the most important resource/asset of any organization. Organizations exist to serve people, whether individually or corporately. Business organizations exist to serve customers and other organizations such as not-for-profit agencies and departments or agencies of government exist to serve a constituency.

Organizations employ many different kinds of assets in the production of their products and services. Those assets include land, buildings, equipment, information, and technology in addition to people but it is people that are paramount. Nothing illustrates this more definitively that the knowledge that the very value of each of the other assets is measured in terms of their utility to people. It takes human energy to put all other assets to work for a meaningful purpose.

Interestingly, accounting practices allow us to treat non-human resources as depreciable assets but requires us to treat wages and salaries of a cost. This contributes, I believe, to the tendency of executives to think of people and their wages and salaries as a cost of doing business rather than as an investment in a valuable asset without which it would be impossible to do business.

One of the things that distinguish powerful positive leaders from their less successful counterparts is that everything these men and women do conveys clearly and unequivocally that the people of their organization are the most important asset – an invaluable resource.

Peter Drucker writes, “organizations that fail to develop their people, fail in the long run.”
Positive organizations relentlessly invest in the development of their people by insuring that their people:

• Receive ongoing training of a meaningful kind,
• Receive clear expectations
• Are supported by performance management systems that give ongoing positive feedback
• Work in an environment that is safe both physically and emotionally
• Enjoy compensation and benefit packages are not only competitive in the marketplace but that also reward excellence.
• Have the tools and resources necessary for the successful performance of their work
• Feel that they have some control over their own success, and
• Are full participants in the process of delivering exemplary quality.

Positive leaders also recognize that the members of their organization are not the only people who are critical to the ongoing success of their venture. Positive leaders understand that their ultimate success depends on all members of their supply chain and they work to create a culture of interdependence, partnership, and abundance mentality that spans the entire supply chain population.

The Positive Principle

This is the second in a series of articles introducing the Principles of Positive Leadership!

The philosophical foundation of our Theory of Positive Leadership begins with the positive principle, which was introduced by Norman Vincent Peale in his seminal work, The Power of Positive Thinking, first published in 1952. Twenty-First Century readers are encouraged to read this work with the caveat that it was written by a Christian clergyman within a strong evangelical Christian context. Nevertheless, the message has great secular value.

The essence of the positive principle is that anything man can imagine, man can do. It is only when one has a belief in the possibility of a thing that it becomes possible. The positive principle also incorporates the belief that human beings are children of our creator and are essentially good. The message suggests that the world is full of negative forces and influences that will eat away at the esteem in which men and women view themselves, individually and as part of the world around them. The work is full of examples that demonstrate that “you do not need to be defeated by anything, that you can have peace of mind, improved health, and a never-ceasing flow of energy.”

Dr. Peale writes that we all want the same things out of life, “What every one of us wants, more than anything else, is life. Life is vitality; it is energy; it is freedom; it is growth.” Peale suggests that the differences between people, of whatever race, creed, or heritage are insignificant when compared to the similarities. Once one accepts this axiom, that we all want the same things out of life – that we are, in fact, interdependent – it becomes much easier to work toward win-win opportunities in both our personal and business relationships. Think about this in the context of supply chain management, that all members of a supply chain are interdependent and that the success of any one member is contingent upon and serves the success of the other members.

For leaders, irrespective of venue, this suggests that all the people within the organization are interdependent and that this interdependency extends beyond the boundaries of one’s organization to includes both those who serve and those whom are served by the organization and its mission.

The positive principle suggests that most of the obstacles that stand in the way of the achievement of our goals and objectives exist in our mind, not in the real world. Peale writes that “too many people are defeated by everyday problems of life,” and that this is “quite unnecessary. . . . People complain about the bad breaks they receive without any sense of how they, as individuals, can control and even determine those breaks.”

Positive Leaders understand that anything we can imagine is possible and that all human beings are linked by common objectives of the most fundamental kind. Positive leaders also understand that one’s focus on the positive is powerfully energizing on the one hand and serves to bring negative influences and factors into a manageable perspective. Positive leaders also believe that their relentless pursuit of ever higher levels of excellence serves the interests of all of the partners of a supply chain. It is based on the fundamental belief that every job done well contributes an element of beauty to the world.