Strategic Plans and Mission Statements Provide Focus

It is not often that I disagree with @davidgeurin as he is an educator whom I follow on Twitter, regularly, and have learned to respect. He said:

“. . . culture isn’t made by mission statements, strategic plans . . . . School culture is built on behaviors, one action or interaction at a time. “

David is correct, of course, that cultures are built on the behavior of its people. He then said:

“It’s what people consistently do that shapes cultures.”

It has been my experience that what people do is, indeed, what “shapes cultures.” The problem is doing it  “consistently;” it is sustaining one’s focus and assuring that the message is shared throughout an organization.

While working with leaders and their organizations, across many venues, it was always disappointing to see when the underlying values that drive behavior do not penetrate deeply throughout the entity. A common pattern I would observe was how often values are shoved aside under the pressure of the daily challenges of demanding jobs, and in times of crisis.

Many leaders have been observed making verbal commitments to do this or that, or in our case, to behave and interact with people in a positive way. One after another, I’ve seen those same people drift. It is not a question of their lack of sincerity or commitment. It is simply a function of being distracted by the frenetic challenges of work and leadership. It happens to the best of us.

Building culture is also a shared responsibility and school cultures are no different. It is not just the man or woman in charge that matters, it is every member of the leadership team, however many layers of leadership there might be.

Even the most powerful message of a leader can be diluted, easily, by members of the leadership team who stray from course. It doesn’t matter what the CEO says and does if supervisors on the floor behave contrarily and tell a different story. The latter creates an alternate reality for the people of an organization and diminishes the credibility leadership. Few things are as disillusioning and demoralizing to the people of an organization as losing trust in one’s leaders.

If we are truly committed to a positive culture, we need every man and woman in the organization treating each other in a manner consistent with leadership’s message all the way out to the people on the line, in the pits, or in the classrooms. That message and associated behavior must resonate and reverberate throughout the organization and its supply chain.

This is where mission statements, strategic plans, and value statements come in. Putting one’s commitment is writing is a powerful thing and it makes reminding one another of that commitment so much easier. Mission statements, strategic plans, and value statements—no matter how eloquent—have minimal impact if they are stashed away in the principal’s bookcase or file cabinet, however. People must be able to see how those values motivate people and organizations in all things, both large and small.

Many organizations have mission and value statements etched on their walls and have copies of the strategic plans in break and conference rooms, as well as lobbies, for all the world to see.

Falling off the cultural/behavioral path is just as easy as a dieter or drinker “falling off the wagon.” We need to remind ourselves, and each other, to stay the course, relentlessly. The people of an organization, also, must be able to articulate mission and purpose as effectively as the man or woman in charge.

During a strategic planning meeting with a client, a member of the leadership team commented that all the things I was talking about were nothing more than “time-worn platitudes.” My response to him was that I prefer to think of them as the principles positive leaders utilize, daily, and remind themselves of, relentlessly.

My thanks to David Geurin for sharing his positive messages with us on Twitter, and for his indulgence of this piece.

The Failure of So Many Public School Students and Poverty: Symptoms of the Same Pathology

(this is an updated version of a post published in the fall of 2013)

In a post on the Blog of Diane Ravitch, she talked about the assertion of Michael Petrilli[i] that education can solve the problem of poverty. [This post was published in 2013 but the issue is every bit as cogent, today.]

It is my belief that understanding the relationship between poverty and the problems of our systems of education is essential to fixing education.

Michael Petrilli’s suggestion that education can fix poverty is correct, but I believe there is more to it than that. The causal relationship between poverty and the problems in our public schools is not a simple thing.  It is my assertion that poverty and the poor performance of so many American children are interdependent. It is a chicken versus the egg conundrum.

In this blog, Education, Hope and the American Dream and in my 2013 book, Reinventing Education, Hope, and the American Dream: The Challenge for Twenty-First Century America, I suggest that poverty, deteriorating neighborhoods, the failure of so many American children, low-performing schools, and burned out teachers are all symptoms of the same underlying pathology.

That we do not recognize the true nature of the relationship between poverty and the failure in our schools contributes greatly to the disappointment of education reforms over the past half century.

I, also, suggest that race has nothing to do with this failure, and the belief on the part of some American educators and many citizens that the academic performance of disadvantaged children, specifically children of color, is the best we can expect, also contributes greatly. The problem is not race; it is culture, with poverty playing an interdependent role.

There is an enormous population of multiple generations of American men and women who have always failed in school. These citizens, a disproportionate percentage of whom are black and other minorities, have lost faith and hope in the American dream. These Americans, living in poverty, reside under a blanket of hopelessness and powerlessness and no longer believe they possess control over the outcomes in their lives or that an education provides a way out for their children. This is a cultural phenomenon that leaves these children vulnerable to ravages of discrimination.

Consider what it would be like to be born into a family where your parents, grandparents, and great grandparents have all failed in school. What is the likelihood that anyone reared in such an environment would be expected to be successful in school? What is the probability that an individual child in such a family would arrive for their first day of school with an expectation that they will be successful? What is the probability that these children will grow up to be productive citizens of a participatory democracy?

Add to this that such families are part of an entire community of men and women who have always failed in school and who have little or no expectation that an education will provide a way out for their sons and daughters.  What such an environment creates is a culture of hopelessness and powerlessness that transcends race. The youngsters from this culture are not just black students or other minorities. There are white students and their families immersed in the same culture of minimal expectations; the same cycle of failure and poverty.  

During the first nine years of my career, when I was a juvenile probation officer, I met many such children. I have sat at kitchen tables sharing cups of coffee with the parents of these children; families lamenting that they have few hopes for their kids. Believe me, these parents love their children every bit as much as any other American family.

Such families, whatever their ethnicity, are part of a culture characterized by a disdain for education. These men and women do not trust their schools and teachers, they do not teach their  children to value education, and do not provide a home  environment that fosters a strong motivation to learn. How do parents provide such an environment for their children when they have never experienced it themselves?

We live in a time when the American dream has become meaningless to  many and they no longer view an education as a ticket to the dream.  The children from these cultural pockets throughout much of urban and rural America, arrive for their first day of school with precious little motivation to learn and even less preparation. There, they are greeted by an education process that is neither tasked, structured, nor resourced to respond to the challenges they present and they are greeted by teachers and administrators who are as much victims of that education process as their students.

With its focus on academic standards with arbitrary timetables and on testing to measure performance against those standard, our American educational process sets up for failure and humiliation, huge numbers of students. These kids who are our society’s most precious assets are, figuratively, chewed up and spit out by the education process despite the valiant efforts of dedicated and caring teachers. That we turn around and blame these same teachers for the failings of an obsolete education process is as unconscionable as it is unfathomable.

That educators and policy makers are bewildered that these children are disruptive, earn failing grades, and disappointing scores on state competency exams is, itself, bewildering. The pleas from teachers to parents for help and support are rejected by men and women who, themselves, are products of the same educational process. These mothers and fathers and grandparents do not trust the hands that reach out to help them.

In my book and blog, I reject the conventional wisdom about the reasons for the academic failure of a growing percentage of American children and offer an alternative hypothesis. I suggest that the problems with education in the U.S. are 1) this burgeoning cultural disdain for education on the part of parents and the resulting lack of motivation on the part of their children, and 2) an obsolete educational process that allows students to fail.

The very fact that children can fail contributes greatly to a reality in which so very many of them do. This will not change until we alter how we structure and organize schools and teachers and until we reinvent the way we teach. The Hawkins Model© is created to do just that.


[i] Michael Petrilli is president of the Thomas B. Fordham Institute, research fellow at Stanford University’s Hoover Institution, Executive Editor of Education Next, and a Distinguished Senior Fellow for Education Commission of the States.

How To Make People Feel Important is an Essential Skill of Positive Leaders!

Great teachers and great principals share a common characteristic and less effective principals and less successful teachers lack that same characteristic. Great principals and great teachers have learned how to make people feel important, which is one of the essential attributes of positive leaders.

While following teachers on Twitter, one of the things these dedicated men and women often share is the nature of the culture in their school. Do they feel valued and appreciated or do they feel that their principals prowl the hallways looking for reasons to be critical? The culture in any organization is a function of the quality of leadership and the same is true in a classroom. The experience and success of students is every bit as much a function of the culture in the classroom as the experience and success of teachers is a function of the culture in their school.

Anyone who aspires to a position of leadership must learn what I consider to be the essential lesson of positive leadership: “It is not about you!”

The only measure of a leader’s success is the success of their people. Teachers may not think of themselves as leaders but leaders they are. Children are desperate for affection and affirmation and the heart will always be the portal to the mind. Make people and/or your students feel important and ignite the internal motivation to learn and to excel that exists in each of us.

Examine your own experience with your favorite teacher or supervisor. You felt a special relationship with your mentor, a real kinship. You knew you were liked and you did your best work while they were involved in your life. What did they do differently than the other teachers and supervisors who clutter your memory?

These leaders treated you as if you were special. They liked you; they remembered your name; they listened to you; they valued your opinion; they showed appreciation for your efforts; they smiled at you; they treated you with respect; they trusted you; they challenged you; they strove to help you do a better job; they provided you with clear expectations; they gave you continuous and ongoing constructive feedback; they let you make mistakes without fear of retribution or humiliation; they encouraged you to stretch, knowing they were there for you when you needed them. They made sure you received full recognition for your contributions and they celebrated with you. They expected much from you and so much more.

They worked hard to make you feel important. It was a genuine display of affection. And, it was easy because they liked people. Positive leaders genuinely care about and believe in the capabilities of the people with whom they work; whether those people are five, twenty-five, fifty-five, or older.

When subbing a few years ago, I was helping a young lady with an assignment. When we finished, and she understood, she thanked me; not for helping her but for caring. I responded that caring is what teachers do. She said, “Not mine. If they cared they wouldn’t be so quick to give up on me.”

Students will respond to the positive attention and affection of a teacher who communicates that they care with their words, actions, their smiles and even the twinkle in their eyes. They care enough to expect the best of a child; they care enough to give their students the safety of boundaries. The student is sufficiently important that their teacher refuses to give up on them. Teachers will respond to that same positive affection and attention from their principals.

If you are a principal, how would your teachers rate the quality of your leadership? How fondly will they look back on their time with you?